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Search-Engine Placement and Optimization (SEO) Services

Do you need more traffic to your website? Aside from traditional marketing, Search-Engine Placement and Optimization (SEO) is critical for bringing traffic to your site, but it's effective only if done in a comprehensive fashion. My team can arrange for this service at a competitive rate. A professional SEO service can consistently get your website placed near the top of search results. This should generate enough traffic to your site that the service will pay for itself soon enough to produce a profit.

(Read on if you are curious about this aspect of Web technology; click here to learn a little about how it works; click here if you're not interested in the details.)

BACKGROUND:
Several years ago I spent much time finding and interviewing a number of SEO services to serve as subcontractors for WEB-it! Interactive Group. I boiled my investigation down to five agencies with sound track records. After setting aside both the cheapest and the most expensive, I wound up with three who all charge about the same on an annual basis. (Skip straight to WHAT TO DO if technical explanations bore you.)

HOW IT WORKS:
Usability research has demonstrated that when most people use search engines, they are pressed for time and looking for specific information. They want to get that info and move on, not explore.

This makes it vital to get listed in such a way that potential customers for your products and services find your site at or near the top of the first search-results page; at very least, in the middle of the second page. Most people do not search past Page 3 of the search results if they can't immediately find what they're looking for; they usually change search parameters and start over.

Some search engines allow competitors for given keywords to bid on top placement. Rates vary from a few cents per "click-through" (i.e. from the search-results page to the advertiser's site) for narrow-niche keywords to several dollars for highly contested ones. Rates also vary over time, often within different days of the week. For example, the keyword "acupressure" is sought by relatively few people at any given time and costs, say, between $0.01 and $0.04 per click-through, while the keyword expression "cheap air fares" can cost the advertiser several times that or more near holidays, because millions of people are looking for bargains. Similarly, rates for "lawnmower parts" can go up as the weekend draws near and drop on Monday.

Professional SEO services will consistently get your site ranked highly in search results because they specialize in this niche of the Web business. Among other things they...

perform keyword analysis to investigate what keywords your competition is using;
check the effectiveness of a given set of keywords on a weekly basis, then edit those pages if necessary;
list you only in search engines relevant to your business, then monitor them to make sure you stay listed;
are in regular contact with bidding search engines, to keep you informed what each click-through is costing you;
stay current on how each search engine is dealing with the information flood (they all use different methods and therefore demand different placement strategies).

You have probably heard of search-engine submission services that promise to list your site in thousands of search engines for a very low price, typically $39.95 or even less. (The idea is to increase so-called "link popularity" so the major robot engines will rank you higher.) They submit your listing one time to those thousands of search engines and then walk away. Weeks or sometimes only days later, most of these search engines drop you because your listing wasn't relevant to their business niche. (Why would, say, a chocolate factory be listed in a Canadian fishing organization's site?) Your money is gone but the false sense of security remains.

WHAT TO DO:
That's easy: Call me for more detailed information about what can be done about getting consistently more traffic to your website. I want to help you make more money, simple as that. Let's talk.

WEB-it! Interactive Group
Web Design, Production, and Management

206-890-6176
stan@stanislove.com

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